We’ve heard this request all too many times when initiating a new website build with a client. Don’t get me wrong, I think Apple’s website is beautiful and it has been for years. Apple has played a major role in setting the standard for both style and usability on the web. We get it, you’re looking for a clean site with thin, sexy typesetting and lots of white space.

Here’s the reality – 90% of what makes Apple’s site beautiful are the product shots. So if you don’t have those awesome hero shots to fill your pages, you’re just looking at nicely typeset Myriad on a white background.

“I don’t have thousands of dollars to spend on high end photography and retouching”. In the past 5 years there has been an explosion of gorgeous websites to which Apple can not even compare. Many of these sites don’t even feature photography at all. So before you get hung up on those slick images and white background, do some more poking around and you’ll find there are other web design solutions out there can give off that same “wow” factor but also compliment YOUR company’s brand.

PS:  We just finished a responsive WordPress site mockup which is slightly reminiscent of Apple, here’s a sneak peak.