We create tons of collateral and digital creative for many of our clients but one of the most rewarding has to be billboards. There’s nothing like seeing a small graphic on your screen one day to absolutely enormous a few days later.

In this case, two of our clients’ billboards (Torrey Pines Bank and EasyTurf) were coincidentally featured one after the other. Of course, we were a little more excited than usual.

What makes an effective billboard? 
Firstly it needs to be legible. Both of these boards are easy to read at a glance. Start with legible then incorporate your strongest brand elements for memorability and impact. Remember, someone only has a few seconds to see your main message. You don’t want to bombard your viewers with too much visual information or they’ll simply give up and look away.